Web Content Creator
Neila Fitzgerald
About
Specializing in combining web development complexities with approachable interfaces, I create functional platforms for non-technical authors. Supported by over 10 years of diversified experience in website creation, editing, digital marketing, project management, and graphic design, I strategize solutions and capitalize on unidentified opportunities to maximize potential.
At MIT Lincoln Laboratory, I coordinated a comprehensive website redesign, optimizing user engagement and amplifying brand visibility. Under this new design, I created interactive landing pages with reusable CMS components and layouts to streamline future productions. In my free time, I created and managed SaltedXIV.com for the community of a popular multiplayer game. The strategy and resource website was hugely successful, averaging 500,000 monthly page views at peak operation. The platform enables gameplay experts to produce and publish resources and guides, and the intuitive navigation helps players quickly find resources to optimize their play.
Requesting Portfolio Access
Much of my portfolio contains work from my recent position at MIT’s Lincoln Laboratory. The Laboratory works directly for the Department of Defense on projects both public and sensitive in nature. All content and materials must undergo a rigorous review process before being cleared for public view.
My work was all public in nature and cleared, however for extra precaution, the contents of this portfolio are password protected. Please reach out for access; I have a lot to show!
Professional Experience
December 2016 – March 2024
Collaborated across areas of science, technology, research, and administration to curate content opportunities and manage communication projects. Created interactive web designs, developed content strategy, and engineered information architecture using UI/UX best practices for optimal user engagement. Facilitated all areas of CMS administration and digital communications.
Key Accomplishments:
- Coordinated website redesign, migration, and transition from static HTML to dynamic Drupal publishing platform. Implemented architecture and workflows to blend writer needs with user optimizations.
- Unified and built project management workflows and task tracking structures in JIRA.
- Designed promotional interactive landing pages for key technologies, incorporating reusable CMS components and layouts to streamline future content creation and publishing.
October 2014 – May 2016
Composed, designed, and managed digital and print content. Established corporate brand standards. Wrote for digital and physical publications including press releases, social media, printed brochures, graphics, and event materials. Captured and edited photos and videos.
Key Accomplishments:
- Created Squarespace websites for IPSUMM and its subsidiaries including i2iEngineering, Hudson Cutting Solutions, NGPM Solutions, and ENKAT.
- Produced HTML email campaigns with 36% open rates, 16% over industry average.
Marketing Communications
PHT Corporation
December 2012 – January 2014
Launched brand-refreshed website; uploaded content to 120+ individual web pages in a one month deadline. Edited press releases, blogs, web content, and print collateral. Created content for email blasts, promotions, digital marketing campaigns, and industry events.
Personal Projects
December 2016 – March 2024
Designed, developed, and produced a content publishing website using WordPress, allowing subject matter experts to provide guides, resources, and media to players of a popular multiplayer video game.
Key Accomplishments:
- Audience reach of over 500,000 monthly pageviews at peak production.
- Several key guide pages were top ranked in google search results.
- Infrastructure allowed over 30 contributors a user-friendly interface to publish.
Technology
Web Content
- Drupal
- WordPress
- Squarespace
- HTML, CSS
- Google Analytics
- Acquia Cloud, AWS
- Mailchimp
Project Management
- Microsoft Office
- Google Workspace
- Jira
- Atlassian
- Confluence
- Trello
- ClickUp
Media & Design
- Photoshop
- Illustrator
- Adobe XD
- InDesign
- Premiere
- After Effects
- Media Encoder
- Dreamweaver
Skills
- Content Management
- Project Management
- Content Architecture
- Web Design
- UI/UX
- SEO
- Copy Editing
- Video Editing
- Graphic Design